Gap Analysis among Customers and e-Customers in Retail Sector using Data Mining

Abstract

We have been living in an era of rapid integration of IT technologies into business processes and people’s day to day lives. Large volumes of functional and non functional data is being produced everywhere which companies desire to make use of. Data mining techniques and data analytics have become essential in making useful sense of this sea of data for any business to prosper. Taking an example of retail sector, internet users in India have been becoming increasingly aware and receptive towards online retail. Noticing this traditional retailers have been focusing on increasing their online presence and adapting to new marketing strategies thereby utilizing this medium. In this study we attempted to sense the changing needs of consumers while trying to identify the factors influential in affecting consumer perception and become causes for their satisfaction or dissatisfaction Key Words: Data mining, online retailing, e-shopping, association