Consumer Buying Behavior at Web Store Purchase and Service Store Purchase

Abstract

The purpose of this research is to compare and contrast how customers behave while purchasing entertainment services from brick-and-mortar stores and online. The purpose of this research is to identify and examine the variables that contribute to consumers' decision to purchase entertainment services through online and brick-and-mortar stores. Consumers' spending habits are significantly influenced by the proliferation of internet connection and advancements in the telecommunications industry. According to the findings, a number of factors—including consumers' demographics and social circles, their level of online shopping expertise, their familiarity with computers and the internet, the quality of the websites they visit, their use of social media, and the ease with which they can make purchases—influence their online purchasing decisions. The research presented in this publication is new; the cronbach alpha score for the questionnaire indicates its validity. KMO results confirm that the sample size is enough. Scholars and professors may use it as a reference while doing research on the topic of internet purchasing.

Key words: Consumer behaviour, online shopping, Internet shopping, electronic commerce